When ITV redesigned its logo and station idents in 2013 (kindly modelled in this picture by Nërp, on his rear screen) I didn't like them at all, thinking them vapid and naïve.
However, since 2019, ITV has taken its logo and cleverly transformed it into an ever-expanding series of animated station idents rivalling the best of BBC2's in its heyday.
While most are beautiful and clever, many of them are like Art Installations or, in some cases, Performance Art!
Wilson and Byron were discussing them when Nërp walked in and asked whether they'd like to make one of their own!
Would they? Silly question – of course they would!
#itvcreates
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