GUERRILLA ADVERTISING

Assisted by Nërp (but not by Byron, who wisely wants to keep out of trouble with the law) Wilson has embarked on what he calls a 'Guerrilla Advertising Campaign'.

 

He says that this kind of publicity carries the most 'Street Cred' which is why clubs and record companies always use it.

 

I had naïvely assumed they did that because it was cheap, but clearly I'm no expert…

 

Starting today we're running a new feature to introduce all the members of Wilson's family, some of whom may be less familiar than others. We're starting with Wilson, then moving on to introduce you to everyone else in his family!

New Readers Start Here:

WILSON BOO VERMILINGUA

Philosopher, entrepreneur and inventor, Wilson labours under the heavy burden of a promise he unwisely made to his Mum, Mrs Vermillingua, that he would be a millionaire by the time he was seven.

That time has been and gone, but he is keeping his age a secret from Mrs V until after he's made his first million – Mrs V has so many pups that she long ago lost count of their ages (and names) so this isn't as difficult as you might imagine! I think she may be part of a Tamandua Breeding Programme, but I have never mentioned this to Wilson…

Fun Fact: one of Wilson's Great, Great… Grandfathers was Alberto Victor Gutiérrez-López, the legendary Blue Baron who fought in the Great Ant Wars of 1921!