Today dawned sunny and warm – the ideal day to start an ice cream marketing business!
Wilson and Byron were up and about early, and before long their first customers – our neighbours Derek and Linda – arrived and began reading the menu. Derek ordered a Rum & Raisin, while his wife opted for a Chocolate Sundae.
‘Excellent choices!’ Wilson assured them as he rang-up their £20 note in his Fisher-Price Junior Cash Register, before announcing cheerfully, ‘Oh! I don’t appear to have any change – never mind, I’ll give you a Credit Note!’
He went into the house for a moment, then emerged empty-pawed and chatted with Byron for a while.
After ten minutes or so, Derek asked whether his ice-cream would be much longer.
‘About 20 minutes,’ Wilson replied, ‘it’s not quite frozen yet.’
Pointing to the sign above the counter he read aloud, ‘“FRESHLY-MADE-WHILE-YOU-WAIT” you see – it’s our Unique Selling Point. As soon as your Rum & Raisin’s done I’ll start work on Linda’s Sundae!’
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