It has even been boycotted by the governments of Wales, Scotland and N. Ireland!
It puts me in mind of the old Noel Edmonds quip, 'Keep alert – Britain needs more lerts!'
Wilson agreed that Stay Alert was a woefully inadequate catchphrase and quickly found this infinitely better alternative from radio journalist Shelagh Fogarty.
He's turned it into a poster for you to print out and stick in your window – but I know he's deeply disappointed he didn't think of it first…
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