Once we arrived back in Great Yarmouth Wilson stocked up on sweets and souvenir sticks of Rock with 'Great Yarmouth' written all through them.
At the back of the shop you could see the rock being made by a team of women and a dangerous-looking machine, and W whispered to me that he could actually see how the writing was being put in!
'We mustn't tell anyone about this, New Dad!' he told me earnestly, 'This is obviously a Trade Secret to which we have inadvertently become privy — if it becomes generally known in the confectionary industry it could spell the end of the Seaside Rock business altogether!'
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