Wilson's research has revealed that Hello Kitty's chief rival, ahead of her in the ratings since 2002, is Nippon Television's Anpanman, a jam-filled pastry-based character. No, honestly — he hasn't made that up!
'With that sort of competition Hi Wilson! will be a shoe-in!' W exclaimed. 'As soon as Miss Yuko sees him she'll love him! Hi Wilson! is well cute, while Anpanman…' he gave a Gallic shrug accompanied by a derisory 'Poof!' noise, 'he's nothing but a talking doughnut!'
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