Wilson blamed our current precarious financial state on the unexpectedly high costs of the Oddsies! launch — the logo design, the packaging, the advertising and so on — and admitted that there was now no money for food.
'That's not the real problem though,' he explained. 'We can live on the food we've already got in the freezer, as long as you don't mind eating more ants than you're used to, New Dad. The real problem is, I can't afford to buy any socks!
'If I can't buy any socks,' he continued, 'I can't sell any Oddsies! and we can't get our money back! Instead of being rich, we'll be poor… That's exactly what I didn't want.'
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