They're here!

They're here! A pre-production sample of Wilson's New ODDSIES! wrapper has arrived, together with a dummy of a special Mystery Edition pack, where you can't see the colour of the socks you're about to buy. 

Two things worry me about this whole enterprise:

1) whether people will pay hard-earned money for odd socks in fancy packaging, and

2) how much all this design work is costing.

But Wilson is confident — he says this is exactly how the fashion industry works… although he's started calling it the 'Fash Biz' and sometimes 'Rag Trade.' 

Anyway, he's signed off the samples and we can expect boxes and boxes of them to arrive any day soon. I'll bet he stores them in the kitchen, along with all the boxes of unused paper coffee cups… and the empty Ant Juice cartons…